The role of visual communication in branding

Danira Orešić, director of PR agency Light komunikacije, gave a lecture „The importance of visual communication and quality photography for branding“ to tourism professionals, directors of tourist boards and other stakeholders in the IQM Destination project.

We pointed out the importance of teamwork of all experts involved in the process of photography production and creativity and originality in branding, and special emphasis was placed on the importance of harmonizing written and visual content to create a consistent brand image.

The entire lecture is available at the link